Science is about experimenting and observing to develop a deeper understanding of the world around us. This knowledge is then used to formulate theories that can be tested. This scientific approach produces innovations that improve the lives of people, including the development of new therapies and advancements in healthcare. Business however, is all about identifying the needs visit homepage of customers and developing innovative products to meet them while considering the potential for growth, profit margins, and societal benefits. Together, science and business are a powerful combination.
Science breakthroughs are rarely successful without the backing of the business community, which understands the necessity of the innovation and is eager to get it on the market. In most cases, that means scientists must become savvy in the business of things.
One approach is through the growing practice of science to business (S2B) marketing that helps researchers more effectively market and sell their work while protecting intellectual property. Some universities have established S2B centers, and a few journals are dedicated to increasing S2B.
There is a need in the business world for “softer” skills that can provide a solid foundation for success. This includes critical thinking, communication, and the managing of projects. Leading universities such as Woxsen offer undergraduate programs that give students the tools needed to succeed in business. The Bachelor’s of Science program in Business offers 120 credits, with specializations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also offered.